In the functional food sector it is important to understand the attitudes, tendencies, and evolution of the market and how consumers will react to a product and its health claim.

Market and consumer studies help to identify the best design of a product with nutritional or health claims in an attempt to win market share, improve commercial strategies and promote the product.

The CTNS has a team that specializes in market research, and analysis of consumption trends at an autonomous, state and international level. We also analyze the needs of consumers of products with nutritional health claims and how their behaviour evolves.